Steering System

Automotive steering systems are primarily categorized into three types: mechanical steering, hydraulic power steering (HPS), and electric power steering (EPS), catering to of different vehicle models. Mechanical steering features a simple structure and high reliability; hydraulic power steering offers light steering and a refined feel; electric power steering is energy-efficient and efficientof adjusting assistance based on vehicle speed, balancing ease of handling with fuel economy.

US automakers are facing a cold snap: General Motors dropped 9.6%, while Toyota fell 8.5%.

        The warm spring of the U.S. automotive market seems to have come to an end.

                                                                                                               

 

     In the first quarter of this year, sales of many major automakers declined collectively: General Motors fell by 9.6%, Toyota by 8.5%, Honda by 4.2%, Nissan by 7.5%, and Mazda plunged by as much as 26%.

 

    The only one bucking the trend with growth is Stellantis, whose sales rose by 4.1%, marking growth for the third consecutive quarter. Among its brands, Ram surged by 20% and Jeep grew by 2.8%.

      High base + high price + bad weather

   

         Analysts point to three major reasons: High base effect: In March last year, consumers rushed to make purchases ahead of the tariff taking effect, resulting in an extremely high comparison base. New vehicle prices remain too high: The average price of a new car in the United States is nearly $50,000, putting it out of reach for many consumers. Harsh winter weather: It has dampened foot traffic at car showrooms.
 
Jeremy Robb, Chief Economist at Cox Automotive, stated: “Consumers are not exiting the market, but they have become far more selective. Every new headline and cost increase makes them more cautious about purchasing big-ticket items.”

            Electric vehicle stalls

          With the expiration of the $7,500 federal tax credit last September, the U.S. electric vehicle market has continued to cool down.

 

Cox Automotive forecasts that electric vehicle sales in the first quarter will reach 213,600 units, a year-on-year drop of 28%, with its share of total industry sales falling from the peak of 10.5% in the third quarter of last year to between 5% and 6%.

 

General Motors believes that the electric vehicle market is showing early signs of stabilizing.

          Zero interest rates coupled with deferred down payments

       

          To stimulate demand, automakers have rolled out generous promotions one after another: 
Toyota: Offering a $5,000 discount on the Tundra pickup.
 
GMC: 20% off on select Sierra pickups.
 
Hyundai and Kia: Zero-interest financing plus deferred down payment.
 
The average manufacturer incentive per vehicle is projected to reach $3,325 in March, with the average discount for electric vehicles hitting as high as $11,258.
      

    Conclusion

    General Motors fell 9.6%, Toyota dropped 8.5%, and Stellantis rose 4.1% — the performance gap in the U.S. automotive market is widening. Amid an electric vehicle downturn, persistently high prices and cautious consumers, the spring of 2026 has turned rather chilly for automakers.

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